POP SEO Tip #21: Writing Great Content is about Answering Questions
Ultimately, the goal of writing content is to grow your readership. It seems simple enough, but it’s not exactly the easiest thing to accomplish. There are, of course, a number of different ways you...
View ArticlePOP SEO Tip #22: The 7 Facebook Meta Tags You Need
Unless you take direct action to control how your website appears when it’s linked to on Facebook, you’ll be at the mercy of whatever Facebook decides to do. However, taking control of how your website...
View ArticlePOP SEO Tip #23: 3 Myths That You Believe About Keywords
Keywords are funny things. Obviously, they’re important when it comes to attracting the right kind of traffic to your website through search engines, but so much attention is paid to them that people...
View ArticlePOP SEO Tip #24: The 4 Most Important Aspects of Mobile-Friendly Design
As mobile continues to grow in importance, more and more people have questions about how to best design for the platform. There is, of course, a lot of nuance to the subject; however, there are – in my...
View ArticlePOP SEO Tip #25: SEO Success Factors: What Business Owners Should Know in 2015
Businesses hoping to build a successful online presence should definitely understand SEO best practices, but given that they change from year to year, just keeping up with the times can be difficult....
View ArticlePOP SEO Tip #26: Your URL Format and Why It Matters to Online Success
A great deal of focus is given to optimizing your website content, and that’s as it should be. However, there are many other elements that go into building a strong online presence for your business,...
View ArticlePOP SEO Tip #27: Google Drops Rankings on Non-Mobile Friendly Websites
Google’s become a fan of taking serious action when necessary, and the search engine giant’s latest such move had a massive impact on businesses across the country (and around the world, truth be...
View ArticlePOP SEO Tip #28: What You Need to Know about SEO in 2015
SEO continuously evolves as Google, Bing and other search engines strive to provide consumers with a better experience and more accurate search results. While there have been several new considerations...
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POP SEO Tip #29: Localize, Don’t Translate – Tips for Global Marketing
For companies hoping to take advantage of the “world wide” aspect of the World Wide Web, translation is probably the first thing that comes to mind. Sure, English might be the international language of...
View ArticlePOP SEO Tip #30: Tips for Localization – Enhancing Success
In a previous post, we touched on the topic of localization rather than just translation. We talked about how localization ensures that you’re reaching your audience in other countries in the language...
View ArticlePOP SEO Tip #31: Understanding Shares and Links
Look, I’ll be honest. I don’t think there are any shortcuts to building great content. Not all of us are media savvy, look good on camera, or have a way with words. But I can provide a little insight...
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